How did the Jordanians interact during the depression period?

Makana 360 - As part of a series of analytical studies of popular events and widespread and common topics that are circulated by citizens, Makana 360 for opinion polls and marketing (Makana 360) conducted an analytical study of the conversations of Jordanian citizens on their pages on social networking sites and websites and their interaction during the last air depression that It affected the Kingdom on the afternoon of last Wednesday, January 26, 2022, as about 67 thousand dialogues (posts) and 1.6 million interactions (comment, like, participation) were analyzed during the period between January 26-29, 2022.

Reactions and comments attached to pictures and videos about the prevailing weather in Jordan, which changed on a daily basis and at times, as it started from Wednesday with daylight hours by inquiring about the time of the beginning of snowfall, and with the entry of the depression and the start of snowfall on Wednesday evening, positive dialogues began to rise Significantly and continued with the day on Thursday, but the power outage in different regions of the Kingdom for a long period in some regions, led to a gradual decrease in positivity and the spread of angry dialogues from the concerned authorities for not repairing the electricity, until Thursday evening and until Friday became the biggest issue sought-after.

The analysis also shows that the Public Security Directorate did not stop informing citizens about the latest updates and the state of roads and violations that occurred during the depression, so their news was one of the most prominent and widely transmitted topics.

Despite the presence of dissatisfaction and anger over the power outage, the joy and happiness of the white visitor was great for tens of thousands of citizens, as the pages of social networking sites were adorned with videos and photos of the accumulation of snow in the various regions of the Kingdom or the moments that Jordanians spend with their families and friends, and documented And post it on social media.

Through Makinah 360’s analytical tools that rely on artificial intelligence and Natural Language Processing (NLP), a type of artificial intelligence that specializes in analyzing huge text groups, which are used in marketing, building reputation, and analyzing audience and consumer behavior, the most prominent results of the study were as follows. :

• About 24% of the interaction and dialogue were positive, especially in the last two days, down 6 points compared to the period before the depression.
• Sentiment Analysis
• The main themes that made the dialogue positive are the news of the start of snowfall and the Arab weather news, and the themes that made the dialogue negative are the electricity cuts and the damage caused as a result of the depression.

• When measuring the general impression, specifically when dividing it between positive and negative Net Sentiment and removing the neutral during the period (January 26-29), we find that the feeling in general was highly positive, but after the power outage it became more negative, which left the effect.
• When analyzing the emotions (Emotional Analysis) of the audience through artificial intelligence, we find that they were divided between happiness and love at the beginning of the snowfall. Sadness was due to accidents and damage caused by the depression, while anger was due to power outages and technical malfunctions.

The main topics that were discussed during the depression are as follows:

• Updates and news of public security and the concerned authorities * Power outages
• snow forming areas
• Availability of nutrients
• Availability of oil and gas derivatives
• road condition
• Pray for
• Inquiries about the increase in dam water volume
• The armed forces - the Arab Army - thwarted an attempt to infiltrate and smuggle narcotics from Syria * Arab Weather News - Muhammad Al-Shaker

About Makana 360

It is a strategic communication consulting firm that relies on big data to build media and communication plans, provides services to clients that help them understand the customer journey, and provides data-driven methodologies that enable you to better achieve your business goals.

Makana 360 announced at the end of last year that it had signed an official partnership agreement with the world’s largest digital analytics and listening company, Talkwalker, which will enable Makina 360 to provide comprehensive additional services that start with analyzing the market and audience sentiments based on their behavior and impressions, building specialized in-depth reports and analytical research in All government and commercial sectors and organizations, and the company builds and links media and communication strategies with data and then builds the media narrative, which is called data-based communication.

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