Arab Weather - In a rare and exciting scene, three Boeing 777 aircraft took off from Jeddah, on the western coast of Saudi Arabia, heading towards the capital, Riyadh, via a land journey extending 1,000 kilometers. The journey passes through mountains and deserts until it reaches its final destination in the "Runway" entertainment area, where it will become part of the Riyadh Tourism Season activities.
Since the planes took off from Jeddah, the event has attracted the attention of Saudis who followed the journey through the photos and videos they took of the planes, as they made their way between houses and mountains and slowly crossed the desert. This momentum on social media platforms contributed to spreading the event widely.
They will contact you during the season pic.twitter.com/hffw9yG4GZ
- TURKI ALALSHIKH (@Turki_alalshikh) September 15, 2024
- TURKI ALALSHIKH (@Turki_alalshikh) September 15, 2024
- TURKI ALALSHIKH (@Turki_alalshikh) September 15, 2024
To increase engagement, Advisor Turki Al-Sheikh, Chairman of the Saudi Entertainment Authority, announced that a luxury car would be given away to the best photo or video documenting the aircraft flight. This initiative prompted many photographers and amateurs to document the event and participate in the competition, which increased the spread of photos and videos on various platforms.
Turki Al-Sheikh wrote on his account on the “X” platform: “Your feelings and joy during the planes’ tour until they reached Riyadh made me very happy and it is not surprising, because you are the people of the pure and most beautiful country, Saudi Arabia. Therefore, we will hold a competition for the most beautiful photography of the planes on their way to Riyadh, whether a video or a photo, and the winner will get a new luxury car.”
The generosity of Saudis is unmatched.
Al-Hassi residents in Thadiq Governorate welcome #Riyadh_Season planes with Saudi coffee and dates
Through the lens of #Al-Ikhbariya correspondent Suleiman Al-Jaber pic.twitter.com/qFCfEaEggu
— Al-Ekhbariya TV (@alekhbariyatv) September 15, 2024
Congratulations, you deserve it. There are 3 more cars . pic.twitter.com/W16f4az2c1
- TURKI ALALSHIKH (@Turki_alalshikh) September 15, 2024
You deserve the award, mom. Congratulations. There are 3 more cars . pic.twitter.com/29tioziat5
- TURKI ALALSHIKH (@Turki_alalshikh) September 14, 2024
- TURKI ALALSHIKH (@Turki_alalshikh) September 14, 2024
Social media users described the event as historic and unique, especially when they saw the planes traveling side by side with the camel, the “ship of the desert.” The “Aviation World Lovers” account, which specializes in the “X” platform, spoke about the event, saying: “This event will go down in history as the first time Boeing-777s cross the desert.”
The crowds that gathered along the route to witness this unique event caused unexpected challenges for those responsible for the transportation process. An official source confirmed that the large crowds prompted them to take additional measures to ensure the safety of the public and the aircraft during their land journey.
After the great interaction from the people of the country..
Chairman of the Entertainment Authority announces increasing the prizes for the best photography of #Riyadh_Season aircraft to 6 luxury cars.
— Saudi News (@SaudiNews50) September 13, 2024
#Mohammed_bin_Salman #Sky_Rain #Where_have_our_planes_arrived @Turki_alalshikh
He set the reins of the sky, then we rose with him
The plane is part of our fleet.The one who is destined to fly by herself in the vastness
Now she's walking in our lanes pic.twitter.com/cCs5vEPvD3— Mishaal bin Abdullah bin Aoun (@ben_aon) September 12, 2024
- TURKI ALALSHIKH (@Turki_alalshikh) September 13, 2024
Marketing academic Obaid Al-Abdeli explained that the process of transporting planes from Jeddah to Riyadh was huge and unusual, which made it catch people’s attention. Digital marketing expert Abdullah Al-Ghadoni added that the event benefited from storytelling in marketing, as it created effective interaction and attracted people’s attention to see a plane flying next to them on the road.
Al-Ghadoni pointed out that the audience’s interaction with this unconventional event reflects the power of effective communication, especially thanks to the role of Turki Al-Sheikh, who enhanced people’s interaction through the photography competition, which contributed to expanding the event’s reach further.
See also:
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