Weather of Arabia - People around the world are adapting to a new reality, in which the "home" is under the spotlight. Over the past months, many people have been forced to take refuge in their homes, where media reports have shown that many people are investing in what is known as " pandecorating " "It is a concept that expresses the improvements that people make in their homes to make them more comfortable, convenient, and connected, which facilitate their daily lives. This highlighted the importance of the surrounding environment and how it can affect the quality of public life.
Firas Shabana, director of brand and marketing at LG Electronics, Levant, explains: “We are all witnessing a qualitative shift in the way we perceive, interact with, and take care of our homes through which create new and exciting opportunities.” He added: "While the homes in the past, at least for many of us, were the places we return to after the end of a long day, they now constitute our entire daily reality including work, play, and rest, all of which are essential components of a harmonious quality of life."
The designers and engineers at LG , always conceive of "home as a haven" and have been at the core of product development strategy. For decades, the company has been persistent and consistent in its efforts to push creative design to reach the idea of harmony, and the fruits of these efforts can be clearly seen in its growing product portfolio that includes televisions, smartphones, computers, and home appliances, in addition to other products. The importance of adaptability, interdependence and comfort as product advantages dominates, with an emphasis on offer that addresses all aspects of workflow and routine.
While the confusion caused by this new reality is disturbing, it must be present - and that's what LG designers think as Shabana explains: “In this case, you have one option and that is to be a human being. You have to adapt at your own time, at the speed that suits you, In response to your own challenges, this is how we see the role of design and technology during these transitional times. They are concepts and tools that exist to facilitate the process and provide the most adaptable environment. "
LG was not far from adopting advanced technologies for reliable, comfortable home use. It has taken a bold approach to OLED technology, for example: the company led the award-winning technology mainstreaming process, long before it was used by others in the industry - a strategy that emanates from the belief that it is now the ideal way to consume visual content at home during Precisely maintain colors, contrast and image movement as their producers wanted. The company not only stopped at devices, but instead chose to give the user experience a parallel focus by providing the highly innovative WebOS platform, which essentially defined what a modern TV operating system should look like.
As an extension of the same approach, LG Gram was designed and developed - a power hub for 1.35 kg lightweight laptops, while providing more than enough energy, even for more intense and demanding workflow. In addition to many home appliances, such as a group of air purifiers and demanding air conditioners, and smart home cleaning systems, the focus on comfort and reliability of all products is at the forefront.
“In general, the focus is now on comfort, harmony, and interconnection. Customers are also increasingly looking for non-restrictive ecosystems for products that work seamlessly together to simplify everyday life without the need for learning or major maintenance.”
This approach has proven to be effective with LG , in conjunction with the successful product revolution currently available to consumers looking to develop their home environment. The company's lineup of OLED TVs for 2020 has won praise from professionals around the world, similarly to laptops, computer monitors and various home appliances - all of which combine contemporary design that focuses on simplicity, non-interfaced user interfaces, and long-term reliability. Moreover, it is designed based on the demographic diversity of users and their consideration, even when designing individual product lines. For example, LG's NVIDIA G-SYNC televisions with retrofitted technologies that are historically reserved for gaming monitors are now available to families looking for a more advanced and modern gaming experience on a large screen. Similar efforts have also been made in introducing a 49-inch ultra-wide-screen computer that simply redefines the business concept for many, providing an extensive list of multitasking effectively.
Shabana concluded his statement by saying: "The world is changing, but this should not be the dominant or dominant idea." He continued by saying: "We will continue to push technology to the maximum extent possible to help customers make the most of their time, and we are certain that it will be an opportunity for prosperity for all of us, Including our clients. "
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