10 secrets for your company’s success through social media

Arabia Weather - Yalla Trade - Social media represents a fruitful environment for the success of your activities now, whether you constantly interact with it or browse it in your free time. It does not matter if you are promoting yourself or your company. The prevailing idea that effective promotion requires great fame or followers in the millions is incorrect. The truth is that campaigns targeting small, dedicated audiences may be up to 11 times more effective than campaigns with celebrities the public doesn't trust .

10 secrets for your company’s success through social media :

1. Create easy and attractive content on social media

No need for a complex strategy or professional design team to produce effective social media content. Modern smartphones are equipped with high-quality cameras, allowing you to take professional-looking photos and videos that can be used on your accounts with ease. Using mobile editing apps, you can crop, edit, and enhance the colors of your products or business. Additionally, you can use advanced software like Adobe for higher levels of editing and design if you're looking for more professional results .

2. Create an organized plan for publishing on social media

When you plan to post content across social media platforms, the main goal should be to capture your audience's attention and provide effective value, rather than just posting for the sake of being there. In 2019, statistics showed that more than 3.3 billion photos and 630,000 hours of video were shared daily online, reflecting the growing need for excellence and quality in published content .

3. Benefit from scheduling publishing across social media platforms

Using platforms like Hootsuite , Later , and Meta Business Suite is an effective way to organize your social media strategy. These platforms allow you to automatically schedule your posts across multiple accounts, saving time and improving the organization of the posting process. You can easily upload content from photos and videos and determine the appropriate time to publish them, which makes it easier for you to manage your marketing campaigns effectively and achieve your goals in a more organized and directed manner .

4. Strategic analysis of competitors across social media platforms

In the world of digital marketing, social media platforms become a vital stage for small businesses to achieve success and enhance their digital presence. If you're not following your competitors' activities on these platforms, you may be missing out on important opportunities to learn and improve. By analyzing their accounts regularly, you can understand what attracts customers to them and what makes them stand out in the market. This data enables you to make better strategic decisions, enhance your brand’s performance, and improve your interaction with your target audience on social platforms .

5. Video strategy in the marketing plan across social media platforms

In a world where online video consumption is accelerating, relying on videos becomes a vital part of your strategy on social media platforms. Expectations indicate that 84% of global Internet traffic in 2024 will be video, and 79% of Internet users consider video their preferred means of consuming digital content. Platforms like Facebook and Instagram prefer original videos that are uploaded directly, which makes video essential in your digital marketing strategy, as it helps you better interact with your target audience and effectively enhance your presence on these platforms .

6. Learn about the special publishing times to increase interaction

To maximize the effectiveness of your social media strategy, it is essential to schedule your content in line with ideal posting times. Platforms like Meta Business Suite provide guidance on the best times to post based on users' activity and interactions. Although these guidelines are helpful, they may not always be 100% accurate. So, experiment with different times and days to discover what works best for your audience. Through continuous experimentation and analysis, you can determine the optimal times that achieve the highest levels of interaction and engagement with your audience on social media .

7. Take advantage of short videos to attract attention

We recommend producing 30-second videos, as social media users' attention spans gradually decrease. While YouTube remains the only platform to recommend that the ideal video length should exceed one minute ( excluding the YouTube Shorts section) , a study conducted by Microsoft in 2022 showed that the average online attention span had fallen to just 8 seconds, compared to 12 seconds 20 years ago. This doesn't mean that your videos should only be 8 seconds long, it means that you have less than 8 seconds to capture your audience's attention. So, cut out the filler and focus on the most important information that your customers will benefit from. If your video doesn't start off with a strong eye-catcher, it won't engage viewers. After creating enough videos, you can analyze your audience's engagement and learn which types of videos generate the best engagement .

8. Various strategies to connect the brand to your customers

Social media is considered an effective tool for brands because it originally began as a personal means of communication between people. While some platforms like LinkedIn and Twitter are suited to formal business, platforms with a younger audience may not respond well to overly formal posting. It's best to avoid trends that don't fit your brand image, regardless of their popularity. Users feel overwhelmed by promotions and marketing campaigns that directly target their money .

9. Choosing the right content creators on social media

There is a misconception about using content creators to promote your business, as many small brands look to partner with influencers with large followings. However, this strategy may not be optimal for small businesses. Audiences prefer campaigns that feel authentic and authentic, with 92% of millennials trusting their favorite content creators. Instead of wasting money on expensive content creators, focus on people who can actually influence your audience. Make a plan to find an effective content creator who fits your budget and builds trusted relationships with your audience, which enhances the credibility of your marketing campaigns .

10. Focus on interaction to enhance success on social media

It's easy to get caught up in increasing the number of followers on social media, but what's most important is how engaged your audience is with your content. In this context, engagement – views, likes, shares and comments – is considered more valuable than the total number of followers. So, 100 engaged followers is much better than 3,000 disengaged followers, especially for small businesses. Your followers' comments, shares, and likes help you understand what content is most attractive to them. Continue to produce images, videos, polls, and memes that spark conversations, helping your audience grow organically and sustainably .

See also :

5 profitable and easy-to-implement projects
Top 10 most influential projects in technology
5 giant projects completed by Turkey in 2023