Makani 360 and TOD collaborate to analyze consumer and fan behavior during the FIFA World Cup Qatar 2022

Makani 360 and TOD collaborate to analyze consumer and fan behavior during the FIFA World Cup Qatar 2022™

• The TOD platform will take advantage of the AI-powered 'Buraq' system provided by Makinah 360 to monitor and analyze millions of online and live conversations.
• The TOD platform will share analysis of World Cup fan sentiments and match predictions, with viewers live and in real time to ensure a great viewing experience.
• Niche 360 will analyze the digital presence and performance of the TOD platform to give a better understanding of customer experience and requirements

Makana 360, a consulting firm based on big data analysis in strategic communication and media, has signed a partnership agreement with TOD , a leading specialized OTT platform for broadcasting content over the Internet, and is part of the beIN Media Group for the Middle East and North Africa region. ( MENA ), the agreement includes a comprehensive analysis of consumer and fan behavior during the FIFA World Cup Qatar 2022™.

Using 'Buraq' digital listening, brand monitoring and analysis powered by artificial intelligence, Makina 360 will fully understand the digital presence and performance of the TOD platform during the World Cup, by collecting and analyzing millions of conversations available online, social media, news sites, blogs, forums and traditional media, Comprehensive in 187 languages, including Arabic, in addition to an accurate analysis of fans' feelings about the teams, matches and players directly during the tournament stages.

Speaking about the partnership, TOD Head of Marketing and Sales John-Paul Mikkerley said: “ TOD ’s goal is to improve the viewer’s experience for online live broadcasts, and this partnership with Makanah 360 is a step forward in this direction, and in doing so we will benefit from the tools of A unique analysis and evaluation that analyzes millions of online public conversations and dialogues to predict the results of football matches, and the results and analysis will be shared with viewers directly, thus ensuring the viewer the opportunity to know the feelings of millions of fans of the FIFA World Cup Qatar 2022 from all over the world. The consumer analysis Nikah 360 will offer us by analyzing customer conversations and dialogues to better understand their demands and concerns to further improve our performance and offerings in the future.”

Abdulrahman Al-Hussami, CEO of Makana 360 , said: “We are proud to collaborate with TOD and help it stay ahead in a market with a rapidly changing and highly competitive digital landscape. Today, consumer behavior analysis using digital and social listening with artificial intelligence technologies has become an important and integral part of Helping brands understand consumer conversations about their desired products and services, and meet their needs accordingly.

About TOD

TOD is an online broadcasting platform, launched in January 2022 by beIN Media Group for the MENA region. The platform brings together the best sports and entertainment programs from around the world in one easy-to-use platform across all mobile devices and monthly Smart TVs.

The platform provides access to more than 35,000 hours of Arabic, Turkish and international entertainment and children's entertainment, including titles from HBO , Miramax , Digiturk , Sony Pictures Entertainment and many more. TOD is the leading sports broadcasting platform in the MENA region, with exclusive online rights to broadcast live matches from various sporting events, including the UEFA Champions League, Bundesliga , Turkish Super Lig , Europa League , FIFA World Cup Qatar 2022TM , NBA and MMA , Davis Cup, Big Bash League , and more. Learn more about www.TOD.TV

About standing 360

Nikah 360, a strategic communication consulting firm that relies on big data to build media and communication plans, provides services to clients that help them understand audience perceptions and behavior, and offers data-driven methodologies that enable you to better achieve your business goals. The Makina team uses the latest technology and digital techniques in building image, branding, and strategic media and communication planning.

It is the first company in the region that conducts in-depth analysis and reads social and digital data, dialogues and conversations over the Internet in a systematic scientific way and identifies various cultural transformations, and that collects millions of data available on social networking sites, websites, forums and everything available in cyberspace, and provides advice and recommendations and work on following up and evaluating the implementation of these recommendations.

Nikah 360 provides comprehensive services that start with analyzing the market and public sentiments based on their behavior and impressions, building specialized in-depth reports and analytical research in all government, commercial and organizations sectors. The company builds and links media and communication strategies with these data and then builds the media narrative, which is called data-based communication
@Makana360

To learn more: www.makana360.com